THE ROLE OF BREAKFAST IN HOTEL SELECTION, SATISFACTION AND INTENTION TO RETURN: A TWO-FOLD APPROACH LOOKING AT GUESTS AND MANAGERS’ PERSPECTIVES

To determine the importance guests give to breakfast when choosing and returning hotels and hotel managers’ perception on this topic. Relevance of consumer behavior and satisfaction for marketing in hospitality. Two different online questionnaires sent to hotel guests (n=626) and to European manager...

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Bibliographic Details
Published in:Geo Journal of Tourism and Geosites 2022-12, Vol.44 (4), p.1472-1481
Main Authors: LEITE-PEREIRA, Fernanda, BRANDÃO, Filipa, COSTA, Rui
Format: Article
Language:English
Subjects:
behavioural intention
breakfast
food marketing
guests
hotel selection
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Summary:To determine the importance guests give to breakfast when choosing and returning hotels and hotel managers’ perception on this topic. Relevance of consumer behavior and satisfaction for marketing in hospitality. Two different online questionnaires sent to hotel guests (n=626) and to European managers (n=112). Namely for European guests, breakfast is among the 3 main attributes when choosing a hotel. Online information about breakfast influences breakfast’s ranking and the prospect of returning. Most managers recognize breakfast as important for guests’ choosing process. Breakfast is valued by hotel guests when they travel and managers should convey more descriptions of breakfast online. This is the first assessment both of travelers and managers regarding the value of breakfast for choosing and returning to hotels.
ISSN:2065-1198
2065-1198
2065-0817
DOI:10.30892/gtg.44435-967