Business Communication in Developing the Halal Tourism Industry

• Published in: Indonesian Interdisciplinary Journal of Sharia Economics 2021-08, Vol.4 (1), p.1-17
• Main Authors: Kunaifi, Aang, Syam, Nur
• Format: Article
• Language: English
• ISSN: 2621-606X; 2621-606X
• DOI: 10.31538/iijse.v4i1.1305

Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and interest in the services or products offered. This paper aims to determine the effectiveness of business communication in developing halal tourism. This article was written  by  analyzing  information from  primary  sources,  namely  tourism managers, community leaders, and Ulama councils that were directly related to the case of the  unilateral  closure  of  a  tourist  destination  and  the  phenomenon  of  the  development  of the  tourism  industry in Pamekasan. The results of  this  study  indicate  that  there is ineffective  communication  between  managers  and  community  leaders,  in  the  form of errors  in  identifying  parties  who  have  real  influence. Acceptance of  public  figures  or leaders  through  effective  business communication  ensures  the  smooth development  of halal  tourism  because the community will support it as a form of resignation to community leaders.