Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of...

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Bibliographic Details
Published in:Journal of extension 2011-12, Vol.49 (6)
Main Authors: Francis, Sarah L, Martin, Peggy, Taylor, Kristin
Format: Article
Language:English
Subjects:
Barriers
Computer System Design
Consumer Economics
Design Preferences
Extension Education
Focus Groups
Health Behavior
Health Promotion
Marketing
Needs Assessment
Nutrition
Nutrition Instruction
Performance Factors
Social Theories
Usability
User Needs (Information)
User Satisfaction (Information)
Web Sites
Citations: Items that cite this one
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Summary:Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and budget-friendly nutrition ideas. Preferences were limited text, more videos, graphics, and color. Usability testing of the revised site indicated users perceived the information valuable and the design appealing. By incorporating the needs and preferences of LRAs, SSES is now perceived as appealing as well as relevant. (Contains 5 tables and 2 figures.)
ISSN:1077-5315
0022-0140
1077-5315
DOI:10.34068/joe.49.06.08