Visit NJ Farms: An Online Resource to Support Statewide Marketing of Agritourism

The popularity of agritourism is growing nationally. Central to the success of any agritourism operation is effective marketing. Visit NJ Farms is an interactive website designed as a centralized marketing platform for New Jersey agritourism operators. The website was developed to provide farmers wi...

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Bibliographic Details
Published in:Journal of extension 2013-12, Vol.51 (6)
Main Authors: Schilling, Brian, Marxen, Lucas
Format: Article
Language:English
Online Access:Get full text
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Summary:The popularity of agritourism is growing nationally. Central to the success of any agritourism operation is effective marketing. Visit NJ Farms is an interactive website designed as a centralized marketing platform for New Jersey agritourism operators. The website was developed to provide farmers with an easy-to-use tool to enter farm information, agritourism activities, and special events in a searchable database of statewide agritourism activities. Individuals interested in visiting a farm are able to search for specific agritourism activities or browse special on-farm events. Website visitors can select farms of interest to visit and develop customized travel itineraries with driving directions.
ISSN:0022-0140
1077-5315
DOI:10.34068/joe.51.06.30