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Back to the Basics: Are Traditional Educational Methods Still Effective in a High-Tech World?

Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work e...

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Bibliographic Details
Published in:Journal of extension 2021-02, Vol.57 (6)
Main Authors: Sneed, Christopher, Franck, Karen
Format: Article
Language:English
Online Access:Get full text
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Summary:Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.
ISSN:0022-0140
1077-5315
DOI:10.34068/joe.57.06.07