Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions

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Bibliographic Details
Published in:European research studies 2024-07, Vol.XXVII (Special Issue B), p.826-847
Main Authors: Mateja, Adrianna, Wlekly, Patryk
Format: Article
Language:English
Online Access:Get full text
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ISSN:1108-2976
DOI:10.35808/ersj/3678