Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions

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Published in:European research studies 2024-07, Vol.XXVII (Special Issue B), p.826-847
Main Authors: Mateja, Adrianna, Wlekly, Patryk
Format: Article
Language:English
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container_end_page 847
container_issue Special Issue B
container_start_page 826
container_title European research studies
container_volume XXVII
creator Mateja, Adrianna
Wlekly, Patryk
description
doi_str_mv 10.35808/ersj/3678
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title Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions
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