A Research on Cloud Kitchen Prerequisites and Branding Strategies

The Emerging trend for smart food delivery is cloud kitchen concept, this is a modern phenomenon in a contemporary scenario around the world, and this concept is developing at the most noteworthy stage with a Compound Annual Growth Rate (CAGR) when contrasted with other slice of food and beverage ou...

Full description

Saved in:
Bibliographic Details
Published in:International journal of innovative technology and exploring engineering 2020-01, Vol.9 (3), p.983-987
Main Authors: Moyeenudin, H.M., Anandan, R., Parvez, Shaik Javeed, G, Bindu
Format: Article
Language:English
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The Emerging trend for smart food delivery is cloud kitchen concept, this is a modern phenomenon in a contemporary scenario around the world, and this concept is developing at the most noteworthy stage with a Compound Annual Growth Rate (CAGR) when contrasted with other slice of food and beverage outlets like Restaurants and fast food outlets. The aim of this study is to analyze demand and requirements of cloud kitchen. Secondly it focuses on the marketing strategy need to be adopted by cloud kitchen. As the fundamental method is to adopt a right branding strategy for cloud kitchen the results proveswith Pearson’s correlation about the requirements as Online APP by (r = .690**, p = .000) is significant with 0.01 level in association and also with online application then web ads with a value(b = .245, p = .000) from linear regression for the reference of online reviews before ordering food.
ISSN:2278-3075
2278-3075
DOI:10.35940/ijitee.C8188.019320