SexIER Symbols Examining the Effects of a Content Analysis of Gendered Visual Imagery in Cross Cultural Road Signs

The symbols and images projected through mass media shape and constrain an individual’s understanding of and interaction with their environment. Across cultures, road signs employ seemingly universal, generic, human symbols. Cross-cultural variance does occur, however, in the degree to which such ic...

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Bibliographic Details
Published in:Journal of intercultural communication 2018-07, Vol.18 (2), p.1-13
Main Authors: Motel, Laura, Peck, Brittnie
Format: Article
Language:English
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Summary:The symbols and images projected through mass media shape and constrain an individual’s understanding of and interaction with their environment. Across cultures, road signs employ seemingly universal, generic, human symbols. Cross-cultural variance does occur, however, in the degree to which such icons include characteristically masculine, feminine, and gender neutral features. This investigation, a full scale study of an earlier pilot, proposes the human symbol communicates culturally-relevant information. Specifically, this study consists of a content analysis, further refinement of a fluid visual gender scale, and correlation with social effects using a semiotic, social cognitive, and code theory theoretical framework.
ISSN:1404-1634
1404-1634
DOI:10.36923/jicc.v18i2.761