Fear of missing out and beyond: Unveiling theoretical dimensions in post-pandemic festival events and community engagement dynamics

This study unveils a framework, proposing that fear of missing out is fundamental to residents' support for hosting festival events. Unlike traditional definitions, we redefine FOMO as the fear of missing out on the same festival event others attend, especially relevant in the post-pandemic res...

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Bibliographic Details
Published in:Event management 2024-07
Main Authors: Tan, Kim-Lim, Ho, Jie-Min, Sim, Adriel K S, Hii, Ivy S H
Format: Article
Language:English
Subjects:
Community Benefits
Fear Of Missing Out
Festival Events
Individual Benefits
New Opportunities
Social Cost
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Summary:This study unveils a framework, proposing that fear of missing out is fundamental to residents' support for hosting festival events. Unlike traditional definitions, we redefine FOMO as the fear of missing out on the same festival event others attend, especially relevant in the post-pandemic resurgence of physical festivals. Using FOMO as the moderator, data analysis via partial least squares of structural equation modelling from 243 respondents provided nuanced findings on how community benefits, individual benefits, new opportunities and social costs impact intention to support through dimensions of the theory of planned behaviour. This study broadens theoretical understanding by exploring community engagement dynamics through smaller-scale festivals. At the same time, this study emphasises predictive and explanatory modelling, which bridges the gap between theory and practice, enriching our understanding of residents' perspectives and advocating for a more inclusive theoretical framework in the context of post-pandemic festival events.
ISSN:1525-9951
DOI:10.3727/152599524X17203983597518