A Studying on Factors Affecting Decision to Use Smart Tourism Applications using extended TAM

The paper presented the theoretical extended accept new technology model (TAM), based on this theory and the results of previous studies, the research has built a model to study the factors impact the decision to use the smart travel applications in Vietnam. The study identified the following factor...

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Bibliographic Details
Published in:WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 2020-04, Vol.17, p.288-299
Main Authors: Tran Hung, Nguyen, Anh, Le Hoang, Thu Hien, Do Thi, Thuy Hang, Vu Thi
Format: Article
Language:English
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Summary:The paper presented the theoretical extended accept new technology model (TAM), based on this theory and the results of previous studies, the research has built a model to study the factors impact the decision to use the smart travel applications in Vietnam. The study identified the following factors: Perceived ease of use, Perceived usefulness, Social impact, Self-control, Information security concerns and Service quality affecting the decision to use smart travel applications. The Hypothesis is tested through EFA discovery factor analysis, regression methods performed on SPSS software. From the results, the study proposes solutions to promote smart applications in Vietnam.
ISSN:1109-9526
DOI:10.37394/23207.2020.17.30