The Analysis of Intelligent Marketing Platform in High-tech Products by Data Mining Algorithm

Under the background of the rapid development in internet technology, the whole marketing is developing towards the direction of intelligence and high technology. The novel social network based on internet technology occupies an important part of the marketing, and has also been widely concerned by...

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Bibliographic Details
Published in:WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 2022-02, Vol.19, p.555-561
Main Authors: Lee, Chung-Chih, Tseng, Hsing-Chau, Liu, Chun-Chu, Chou, Huei-Jeng
Format: Article
Language:English
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Summary:Under the background of the rapid development in internet technology, the whole marketing is developing towards the direction of intelligence and high technology. The novel social network based on internet technology occupies an important part of the marketing, and has also been widely concerned by the academic community, because the internet makes information data transparent, and the mining, analysis and algorithm research of a large amount of data can provide decision support for marketing and intelligent marketing. Modern data mining analysis mode has become the main solution for data problems. With the development of network technology, business intelligence related to the marketing of high-tech products will become the key component of the future business system, which depends on the overall architecture of the cloud and plays a core role in the process of data analysis and mining.
ISSN:1109-9526
2224-2899
DOI:10.37394/23207.2022.19.50