Convergences between design attitude and strategic design: a theoretical model proposition

This study aims to identify and discuss the relationship between the design attitude concept and the strategic design approach. Strategic design attitudes were analyzed in organizational contexts to reflect on who is the strategic designer and what characterizes him as a being capable of designing o...

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Bibliographic Details
Published in:Strategic Design Research Journal 2023-04, Vol.15 (2), p.135-149
Main Authors: Da Silva Paz, Cesar Fernando, Da Costa, Filipe Campelo Xavier, Severo de Borba, Gustavo
Format: Article
Language:English
Online Access:Get full text
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Summary:This study aims to identify and discuss the relationship between the design attitude concept and the strategic design approach. Strategic design attitudes were analyzed in organizational contexts to reflect on who is the strategic designer and what characterizes him as a being capable of designing organizational strategies. This work is based on Michlewski's design attitude model (2015), debated and analyzed from the experts' point of view (PhD researchers who investigate strategic design). With the elements built in this dialogue, the expanded model of design attitude for strategic design is born, consisting of seven components that confirm the attitudes of the strategic designer
ISSN:1984-2988
1984-2988
DOI:10.4013/sdrj.2022.152.05