An Empirical Exploration of E-Agriculture System Acceptance, Satisfaction, and Usage

The Indian economy relies heavily on agriculture, and an e-agriculture portal is a digital tool for sustainable development. It enables government and farmers to exchange information and share resources with anyone. However, many farmers are unaware of it, negatively impacting production and supply...

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Bibliographic Details
Published in:International journal of electronic government research 2024-01, Vol.20 (1), p.1-26
Main Authors: Rai, Santosh Kumar, Singh, Jyoti Prakash, Kumar, Kumod, Alhamzi, Khalid H. M
Format: Article
Language:English
Subjects:
Acceptance
Agriculture
Cellular telephones
Citizen satisfaction
Citizens
Communication
Digital agriculture
Electronic government
Empirical analysis
Farmers
Food
GDP
Government
Gross Domestic Product
Illiteracy
Infrastructure
Literacy
Research methodology
Rural areas
Rural communities
Rural development
Satisfaction
Structural equation modeling
Supply
Supply chains
Sustainable agriculture
Sustainable development
Technology
Technology assessment
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Summary:The Indian economy relies heavily on agriculture, and an e-agriculture portal is a digital tool for sustainable development. It enables government and farmers to exchange information and share resources with anyone. However, many farmers are unaware of it, negatively impacting production and supply chains. The paper uses the Unified Theory of Acceptance and Use of Technology to analyze the intention to use an e-agriculture portal. The study used empirical methods to assess how citizen satisfaction concerns affect the purpose of using e-agriculture portal. Data were collected from 294 rural area farmers and further analyzed using partial least squares structural equation modelling. The study's main findings are that (1) performance expectancy has the most significant impact, while facilitating conditions have the least impact and experience and habit don't significantly impact on e-agriculture portal usage. (2) using e-agriculture portal positively affects citizen satisfaction, citizen engagement, trust in government, and trust in technology.
ISSN:1548-3886
1548-3894
DOI:10.4018/IJEGR.344814