Conceptualizing B2C Businesses as a New Category of Services

Conceptualizing B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. Drawing from services’ marketing literature and recent thinking on Internet service metrics, this paper presents a framework f...

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Bibliographic Details
Published in:Journal of electronic commerce in organizations 2005-01, Vol.3 (1), p.1-12
Main Authors: Pandya, Anil, Dholakia, Nikhilesh
Format: Article
Language:English
Subjects:
Business
Business failures
Business studies
Business success
Case studies
Companies
Computer applications
Concept formation
Electronic commerce
Electronic money
Internet
Market analysis
Marketing
Online payment
Service industry
Technological change
Transactions
World Wide Web
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Description
Summary:Conceptualizing B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. Drawing from services’ marketing literature and recent thinking on Internet service metrics, this paper presents a framework for analyzing B2C businesses.
ISSN:1539-2937
1539-2929
DOI:10.4018/jeco.2005010101