Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models

This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers’ perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are signif...

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Bibliographic Details
Published in:Journal of electronic commerce in organizations 2010-10, Vol.8 (4), p.32-50
Main Authors: Seyal, Afzaal H, Rahim, Md Mahbubur
Format: Article
Language:English
Subjects:
Brunei
Business
Business management
Business strategies
Determinants
E-commerce
Electronic commerce
Factor analysis
Internet
Mathematical models
Measurement
Methods
Model testing
Modelling
Organizations
Perception
Replication
Small and medium sized companies
Small and medium sized enterprises
Small firms
Technological change
Trade
Valuation
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Summary:This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers’ perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are significant, whereas four out of five adoption factors are a significant determinant of e-commerce. Factor analysis was applied to test the measurement model and the structured model was tested through canonical correlation. Based on the results, conclusions have been made.
ISSN:1539-2937
1539-2929
DOI:10.4018/jeco.2010100103