Managing the Smiley Face Scale Used by Booking.com in an Ordinal Way

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Bibliographic Details
Published in:Journal of theoretical and applied electronic commerce research 2021, Vol.16 (2), p.152-163
Main Authors: González del Pozo, Raquel, García-Lapresta, José Luis
Format: Article
Language:English
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ISSN:0718-1876
0718-1876
DOI:10.4067/S0718-18762021000200110