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Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria

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Bibliographic Details
Published in:Open journal of business and management (Irvine, CA) CA), 2023, Vol.11 (5), p.2555-2571
Main Authors: Abubakar, Alfa, Abubakar, Hadiza Saidu, Daniel, Cross Ogohi
Format: Article
Language:English
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ISSN:2329-3284
2329-3292
DOI:10.4236/ojbm.2023.115141