The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users

Abstract The purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the infl...

Full description

Saved in:
Bibliographic Details
Published in:AFEBI Economic and Finance Review 2020-06, Vol.5 (1), p.65
Main Authors: Achmad, Gusti Noorlitaria, Hudayah, Syarifah, ZA, Saida Zainurossalamia, Hasanah, Shibghati Mutia
Format: Article
Language:English
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Abstract The purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)
ISSN:2548-5261
2548-527X
DOI:10.47312/aefr.v5i01.457