Investigating the effect of packaging design on persuading consumers

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Bibliographic Details
Published in:Uncertain supply chain management 2014, Vol.2 (2), p.105-110
Main Authors: Azad, Naser, Bandad, Samiyeh, Hozouri, Somayeh
Format: Article
Language:English
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ISSN:2291-6822
2291-6830
DOI:10.5267/j.uscm.2013.12.003