The effects of service operation engineering and green marketing on consumer buying interest

• Published in: Uncertain supply chain management 2021, Vol.9 (3), p.603-608
• Main Authors: Pahala, Yosi, Widodo, Sri, Kadarwati, Kadarwati, Azhari, Munir, Muliyati, Muliyati, Lestari, Novia Indah, Madjid, Suharto Abdul, Sidjabat, Sonya, Limakrisna, Nandan, Endri, Endri
• Format: Article
• Language: English
• ISSN: 2291-6822; 2291-6830
• DOI: 10.5267/j.uscm.2021.5.011

The purpose of this research is to determine the effects of service operation engineering and green marketing on consumer buying interest in a company in Jakarta. The analysis used in this research is a quantitative analysis technology using the statistical program analyzed by the SPSS 21 version of the program. In this study, the sample size is as many as 145 people. The data in this study are raw data, obtained through field research using questionnaire survey methods. The questionnaire survey method is a method of collecting data using a list of questions that must be filled out by the interviewee. The results of the survey indicate that service operation engineering and green marketing had some positive effects on consumers' buying interest. Service operation engineering has a dominant effect on consumer buying interest. For increasing consumer buying interest, service operation engineering is very important, since green marketing will implement service operation engineering support.