Applications of Artificial Intelligence in E-Commerce – From Clicks to Convictions

In today's digital age, the E-commerce sector is experiencing a profound transformation driven by Artificial Intelligence (AI). The study delves into the ways AI is reshaping the E-commerce landscape, highlighting its impact on customer experiences, marketing strategies, supply chain management...

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Bibliographic Details
Published in:Asian Journal of Management 2024-06, p.205-210
Main Authors: K K, Sumi, Narayan S, Vishwa, K S, Manu
Format: Article
Language:English
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Summary:In today's digital age, the E-commerce sector is experiencing a profound transformation driven by Artificial Intelligence (AI). The study delves into the ways AI is reshaping the E-commerce landscape, highlighting its impact on customer experiences, marketing strategies, supply chain management, and overall business operations. As AI technologies continue to evolve, businesses in the E-commerce domain must adapt and embrace these changes to stay competitive and meet the evolving expectations of consumers. This article explores the numerous facets of AI in E-commerce and underscores its role as a game-changer in the industry. Further the study focuses on the main challenges of implementing AI techniques in E-Commerce sector.
ISSN:0976-495X
2321-5763
DOI:10.52711/2321-5763.2024.00032