Loading…

Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates

The aim of this study is to attract talented employees by using non-traditional recruitment methods, such as online professional business networks. These methods should encourage potential employees to apply and join these companies. It also allows the company to position its image in its potential...

Full description

Saved in:
Bibliographic Details
Published in:Modern applied science 2019-07, Vol.13 (8), p.9
Main Authors: A.M. Abu Daqar, Mohannad, K.A. Smoudy, Ahmad, Constantinovits, Milan
Format: Article
Language:English
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page
container_issue 8
container_start_page 9
container_title Modern applied science
container_volume 13
creator A.M. Abu Daqar, Mohannad
K.A. Smoudy, Ahmad
Constantinovits, Milan
description The aim of this study is to attract talented employees by using non-traditional recruitment methods, such as online professional business networks. These methods should encourage potential employees to apply and join these companies. It also allows the company to position its image in its potential customers' minds. Hence, this research contributes to how to position an image in potential employee's minds and motivate them to be part of the company. The main objective of this study is to investigate how to maintain a continuous demand from potential employees; accomplished by providing an outline of a sustainable recruitment plan to be applied in the larger Palestinian corporates. A questionnaire was distributed at employees and their HR managers at four large-scale corporations in West Bank, Palestine. The proposed models were analyzed on the basis of 100 responses related to four well-known large Palestinian corporates. The results indicate that 78.3% of the sample have a recruitment plan in their corporations. Moreover, most of the sample, over 50%, have job satisfaction. which can enhance and help corporations in building a good reputation. It also exploits its internal employees as a strategic marketing tool to build their real, good, and attractive employer branding. The study recommends that companies seriously consider their employees in their marketing strategy, similar to how they market their products and services. To accomplish this, they need to build a long-term relationship with employees in a way that affects the general profit of the corporate and assists the corporate to create and maintain the employer branding.
doi_str_mv 10.5539/mas.v13n8p9
format article
fullrecord <record><control><sourceid>crossref</sourceid><recordid>TN_cdi_crossref_primary_10_5539_mas_v13n8p9</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>10_5539_mas_v13n8p9</sourcerecordid><originalsourceid>FETCH-crossref_primary_10_5539_mas_v13n8p93</originalsourceid><addsrcrecordid>eNqVzj0LwjAUheEgCn5O_oG7i9qYVoyjRXEQEXUPV72VSJuWmyj471UQd6fzDmd4hOjLaJQkSo8L9KOHVG5W6ZpoSS3VUM6SSf3XcdwUbe9vUTSdaKVbYrssqrx8EsOC0V2su84hZcLwLkA43H1A6_CUE-zpzHcbCnIBdjk6sA42yFeCtOSqZAzku6KRYe6p992OGKyWx3Q9PHPpPVNmKrYF8tPIyHzI5k02X7L67_0C349K8g</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates</title><source>Free Full-Text Journals in Chemistry</source><creator>A.M. Abu Daqar, Mohannad ; K.A. Smoudy, Ahmad ; Constantinovits, Milan</creator><creatorcontrib>A.M. Abu Daqar, Mohannad ; K.A. Smoudy, Ahmad ; Constantinovits, Milan</creatorcontrib><description>The aim of this study is to attract talented employees by using non-traditional recruitment methods, such as online professional business networks. These methods should encourage potential employees to apply and join these companies. It also allows the company to position its image in its potential customers' minds. Hence, this research contributes to how to position an image in potential employee's minds and motivate them to be part of the company. The main objective of this study is to investigate how to maintain a continuous demand from potential employees; accomplished by providing an outline of a sustainable recruitment plan to be applied in the larger Palestinian corporates. A questionnaire was distributed at employees and their HR managers at four large-scale corporations in West Bank, Palestine. The proposed models were analyzed on the basis of 100 responses related to four well-known large Palestinian corporates. The results indicate that 78.3% of the sample have a recruitment plan in their corporations. Moreover, most of the sample, over 50%, have job satisfaction. which can enhance and help corporations in building a good reputation. It also exploits its internal employees as a strategic marketing tool to build their real, good, and attractive employer branding. The study recommends that companies seriously consider their employees in their marketing strategy, similar to how they market their products and services. To accomplish this, they need to build a long-term relationship with employees in a way that affects the general profit of the corporate and assists the corporate to create and maintain the employer branding.</description><identifier>ISSN: 1913-1844</identifier><identifier>EISSN: 1913-1852</identifier><identifier>DOI: 10.5539/mas.v13n8p9</identifier><language>eng</language><ispartof>Modern applied science, 2019-07, Vol.13 (8), p.9</ispartof><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925</link.rule.ids></links><search><creatorcontrib>A.M. Abu Daqar, Mohannad</creatorcontrib><creatorcontrib>K.A. Smoudy, Ahmad</creatorcontrib><creatorcontrib>Constantinovits, Milan</creatorcontrib><title>Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates</title><title>Modern applied science</title><description>The aim of this study is to attract talented employees by using non-traditional recruitment methods, such as online professional business networks. These methods should encourage potential employees to apply and join these companies. It also allows the company to position its image in its potential customers' minds. Hence, this research contributes to how to position an image in potential employee's minds and motivate them to be part of the company. The main objective of this study is to investigate how to maintain a continuous demand from potential employees; accomplished by providing an outline of a sustainable recruitment plan to be applied in the larger Palestinian corporates. A questionnaire was distributed at employees and their HR managers at four large-scale corporations in West Bank, Palestine. The proposed models were analyzed on the basis of 100 responses related to four well-known large Palestinian corporates. The results indicate that 78.3% of the sample have a recruitment plan in their corporations. Moreover, most of the sample, over 50%, have job satisfaction. which can enhance and help corporations in building a good reputation. It also exploits its internal employees as a strategic marketing tool to build their real, good, and attractive employer branding. The study recommends that companies seriously consider their employees in their marketing strategy, similar to how they market their products and services. To accomplish this, they need to build a long-term relationship with employees in a way that affects the general profit of the corporate and assists the corporate to create and maintain the employer branding.</description><issn>1913-1844</issn><issn>1913-1852</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><recordid>eNqVzj0LwjAUheEgCn5O_oG7i9qYVoyjRXEQEXUPV72VSJuWmyj471UQd6fzDmd4hOjLaJQkSo8L9KOHVG5W6ZpoSS3VUM6SSf3XcdwUbe9vUTSdaKVbYrssqrx8EsOC0V2su84hZcLwLkA43H1A6_CUE-zpzHcbCnIBdjk6sA42yFeCtOSqZAzku6KRYe6p992OGKyWx3Q9PHPpPVNmKrYF8tPIyHzI5k02X7L67_0C349K8g</recordid><startdate>20190725</startdate><enddate>20190725</enddate><creator>A.M. Abu Daqar, Mohannad</creator><creator>K.A. Smoudy, Ahmad</creator><creator>Constantinovits, Milan</creator><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20190725</creationdate><title>Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates</title><author>A.M. Abu Daqar, Mohannad ; K.A. Smoudy, Ahmad ; Constantinovits, Milan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-crossref_primary_10_5539_mas_v13n8p93</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><toplevel>online_resources</toplevel><creatorcontrib>A.M. Abu Daqar, Mohannad</creatorcontrib><creatorcontrib>K.A. Smoudy, Ahmad</creatorcontrib><creatorcontrib>Constantinovits, Milan</creatorcontrib><collection>CrossRef</collection><jtitle>Modern applied science</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>A.M. Abu Daqar, Mohannad</au><au>K.A. Smoudy, Ahmad</au><au>Constantinovits, Milan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates</atitle><jtitle>Modern applied science</jtitle><date>2019-07-25</date><risdate>2019</risdate><volume>13</volume><issue>8</issue><spage>9</spage><pages>9-</pages><issn>1913-1844</issn><eissn>1913-1852</eissn><abstract>The aim of this study is to attract talented employees by using non-traditional recruitment methods, such as online professional business networks. These methods should encourage potential employees to apply and join these companies. It also allows the company to position its image in its potential customers' minds. Hence, this research contributes to how to position an image in potential employee's minds and motivate them to be part of the company. The main objective of this study is to investigate how to maintain a continuous demand from potential employees; accomplished by providing an outline of a sustainable recruitment plan to be applied in the larger Palestinian corporates. A questionnaire was distributed at employees and their HR managers at four large-scale corporations in West Bank, Palestine. The proposed models were analyzed on the basis of 100 responses related to four well-known large Palestinian corporates. The results indicate that 78.3% of the sample have a recruitment plan in their corporations. Moreover, most of the sample, over 50%, have job satisfaction. which can enhance and help corporations in building a good reputation. It also exploits its internal employees as a strategic marketing tool to build their real, good, and attractive employer branding. The study recommends that companies seriously consider their employees in their marketing strategy, similar to how they market their products and services. To accomplish this, they need to build a long-term relationship with employees in a way that affects the general profit of the corporate and assists the corporate to create and maintain the employer branding.</abstract><doi>10.5539/mas.v13n8p9</doi></addata></record>
fulltext fulltext
identifier ISSN: 1913-1844
ispartof Modern applied science, 2019-07, Vol.13 (8), p.9
issn 1913-1844
1913-1852
language eng
recordid cdi_crossref_primary_10_5539_mas_v13n8p9
source Free Full-Text Journals in Chemistry
title Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-23T23%3A47%3A51IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-crossref&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Employer%20Branding:%20Creating%20a%20Sustainable%20Recruitment%20Plan%20in%20Large%20Corporates&rft.jtitle=Modern%20applied%20science&rft.au=A.M.%20Abu%20Daqar,%20Mohannad&rft.date=2019-07-25&rft.volume=13&rft.issue=8&rft.spage=9&rft.pages=9-&rft.issn=1913-1844&rft.eissn=1913-1852&rft_id=info:doi/10.5539/mas.v13n8p9&rft_dat=%3Ccrossref%3E10_5539_mas_v13n8p9%3C/crossref%3E%3Cgrp_id%3Ecdi_FETCH-crossref_primary_10_5539_mas_v13n8p93%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true