Networks of Brazilian Franchises Internationalized: Evolution of Method of Entry Abroad

This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have...

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Bibliographic Details
Published in:Revista ibero-americana de estratégia 2014-03, Vol.13 (1), p.34-48
Main Authors: Aguiar, Helder De Souza, Consoni, Flavia Luciane, Bernardes, Roberto Carlos
Format: Article
Language:English
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Summary:This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The results suggest that Brazilian franchise chains have modified the method of entry into international markets in recent years. The predominant strategy from 2008 was franchising activities from Brazil. The role of the foreign agent has been essential to lead the Brazilian franching brand abroad.
ISSN:2176-0756
2176-0756
DOI:10.5585/ijsm.v13i1.1985