DETERMINING DIFFERENCES BETWEEN STORE PERCEPTIONS OF LOYAL AND NON-LOYAL CUSTOMERS OF A MAJOR SUPERMARKET RETAILER IN TURKEY

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Bibliographic Details
Published in:International journal of management cases : IJMC 2008-01, Vol.10 (3), p.191-200
Main Author: BOZBAY, ZEHRA
Format: Article
Language:English
Online Access:Get full text
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ISSN:1741-6264
DOI:10.5848/APBJ.2008.00039