Análise dos constructos comportamentais do empreendedorismo sustentável de estudantes universitários brasileiros

• Published in: Revista de administração da UFSM 2019-11, Vol.12 (4), p.718-740
• Main Authors: Paiva, Luis Eduardo Brandão, Lima, Tereza Cristina Batista de, Rebouças, Silvia Maria Dias Pedro, Soares, Rômulo Alves
• Format: Article
• Language: English
• ISSN: 1983-4659; 1983-4659
• DOI: 10.5902/1983465923616

Research on entrepreneurial intention stands out in the academic context and addresses several determinants related to the behavioral nature influencing entrepreneurship. Consequently, the following behavioral constructs were used for sustainable entrepreneurship: attitude towards self-employment; orientation towards sustainability; propensity to innovate; barriers and facilities for entrepreneurial activities; and entrepreneurs in the immediate family. This study aimed to analyze the influence of the behavioral constructs of sustainable entrepreneurship on the entrepreneurial intentions of university students. Based on a sample of 318 students enrolled on an administration course at the Federal University of Ceará, statistical techniques of data analysis were applied, namely factorial analysis, inferential statistics (t-test and Mann-Whitney test), logistic regression and Classification and Regression Trees (CART). Three hypotheses were constructed in this study based on the literature: (i) there is a positive influence between the orientation towards the sustainability of university students and their entrepreneurial intention, (ii) there is a positive influence between the propensity to innovate and the entrepreneurial intention of the university students, and (iii) having entrepreneurs in the immediate family contributes positively to the entrepreneurial intent of university students. It was noted that, in general, students most likely to have entrepreneurial intent are those most concerned with environmental issues, that are stimulating and original, and have immediate relatives that are entrepreneurs.