Market repositioning of a company through the creation of a new brand: Case study for Niska mlekara

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Bibliographic Details
Published in:Marketing (Beograd) 2014, Vol.45 (2), p.147-156
Main Authors: Petkovic, Nebojsa, Milovanovic, Goran, Andjelkovic, Aleksandra
Format: Article
Language:English
Online Access:Get full text
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ISSN:0354-3471
DOI:10.5937/markt1402147P