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The Role of Social Media Marketing In Customer Purchase Intent-A Methodological and Thematic Review

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Bibliographic Details
Published in:Asian Journal of Management 2018, Vol.9 (1), p.761
Main Authors: Gawas, Aniket, Niyati, Kulkarni, Pratik, Mehendale, Smita
Format: Article
Language:English
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ISSN:0976-495X
2321-5763
DOI:10.5958/2321-5763.2018.00119.1