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Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review

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Bibliographic Details
Published in:	Asian Journal of Management 2018, Vol.9 (1), p.774
Main Authors:	Bais, Sinhayna Singh, Murthy, Archana, Roy, Tanya, Mehendale, Smita
Format:	Article
Language:	English
Online Access:	Get full text
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