Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella

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Bibliographic Details
Published in:Problemy Zarzadzania 2016-01, Vol.58 (1/2), p.13-29
Main Authors: Skorek, Monika, Ambroziak, Michał
Format: Article
Language:English
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ISSN:1644-9584
DOI:10.7172/1644-9584.58.1