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Analytics on Service Quality in Spectator Sports

Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality...

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Bibliographic Details
Published in:Journal of applied sport management 2022
Main Authors: Ozkul, Ahmet, Duman, Gazi
Format: Article
Language:English
Online Access:Get full text
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Summary:Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality by collecting and analyzing data from each participating actor.
ISSN:2327-0187
2327-0187
DOI:10.7290/jasm14h59c