Marketing Strategies: own brands as a competitive differential in the supermarket market

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Bibliographic Details
Published in:Revista brasileira de gestão de negócios 2009-03, p.19-37
Main Authors: Souza, Tereza de, Queiroz, Tatiana Silva de, Campos, Domingos Fernandes, Vieira, Ricardo Sergio Gomes
Format: Article
Language:eng ; por
Online Access:Get full text
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ISSN:1806-4892
1983-0807
DOI:10.7819/rbgn.v11i30.91