Marketing Strategies: own brands as a competitive differential in the supermarket market

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Published in:Revista brasileira de gestão de negócios 2009-03, p.19-37
Main Authors: Souza, Tereza de, Queiroz, Tatiana Silva de, Campos, Domingos Fernandes, Vieira, Ricardo Sergio Gomes
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Language:eng ; por
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container_title Revista brasileira de gestão de negócios
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creator Souza, Tereza de
Queiroz, Tatiana Silva de
Campos, Domingos Fernandes
Vieira, Ricardo Sergio Gomes
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doi_str_mv 10.7819/rbgn.v11i30.91
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1983-0807
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source EBSCOhost Business Source Ultimate; Publicly Available Content Database; ABI/INFORM Global
title Marketing Strategies: own brands as a competitive differential in the supermarket market
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