The public library as seen by the non-users

The user experience framework (UX) serves to analyze the characteristics, preferences and perceptions of non-users of the public library to inform the (re)design of services. Empirical data come from a representative survey of the Catalan population aged 15 and over. In general terms, libraries and...

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Bibliographic Details
Published in:El profesional de la informacion 2018-06, Vol.27 (3), p.659
Main Authors: Fernández-Ardèvol, Mireia, Ferran-Ferrer, Núria, Nieto-Arroyo, Javier, Fenoll, Carme
Format: Article
Language:English
Subjects:
Library users
Public libraries
User experience
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Summary:The user experience framework (UX) serves to analyze the characteristics, preferences and perceptions of non-users of the public library to inform the (re)design of services. Empirical data come from a representative survey of the Catalan population aged 15 and over. In general terms, libraries and librarians benefit from a positive image, although one third of non-users would have no motivation for visiting a public library (again). Most are ex-users (81%) who had visited a public library but not in the last year. Individuals seem to stop using the public library when they end their educational period, with disengagement affecting more men than women. Never-users (19%) stand out among older individuals and lower educational levels. Results support the idea that different strategies must target ex-users and non-users to attract them (back) to the library as both their profiles and opinions on the public library are different.
ISSN:1386-6710
1699-2407
1699-2407
DOI:10.3145/epi.2018.may.19