Vino, turismo e innovación: las Rutas del Vino de España, una estrategia integrada de desarrollo rural

The importance of the vineyard in the agricultural economy throughout history is unquestionable. The quest for quality wines in a market increasingly competitive and globalized world is a goal of all wine regions in the world. In this context, the effort to innovate and to provide consumers more div...

Full description

Saved in:
Bibliographic Details
Published in:Estudios de economía aplicada 2011, Vol.29 (1)
Main Authors: Miranda Escolar, Belén, Fernández Morueco, Ricardo
Format: Article
Language:Spanish
Subjects:
Desarrollo rural
distrito industrial
enoturismo
industrial district
Rural development
vineyard
vino
viñedo
wine
wine tourism
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The importance of the vineyard in the agricultural economy throughout history is unquestionable. The quest for quality wines in a market increasingly competitive and globalized world is a goal of all wine regions in the world. In this context, the effort to innovate and to provide consumers more diversified and complementary products to the wine itself has led to the creation of a wide range of wine tourism, articulated on many occasions about the so-called wine routes. With the aim to guarantee the visitor a high quality tourism product, it has created the product Wine Routes of Spain, based on the idea that wine can be defined as a territorial intensive product (TIP) since it contains a strong reference in the territory in which it is produced. La importancia del viñedo en la economía agraria a lo largo de la historia es incuestionable. La búsqueda de la calidad de los vinos en un mercado cada vez más competitivo y globalizado es un objetivo de todas las comarcas vitícolas del mundo. En este contexto, el afán por innovar y ofrecer al consumidor productos más diversificados y complementarios al propio vino ha llevado a la creación de una amplia oferta enoturística, articulada en muchas ocasiones en torno a las denominadas rutas del vino. Con el ánimo de garantizar al turista un producto turístico de alta calidad, se ha creado el producto Rutas del Vino de España, basado en la idea de que el vino puede ser considerado un producto intensivo en territorio (PIT) al contener un elevado componente territorial referido al lugar en el que se produce.
ISSN:1133-3197
1697-5731
1697-5731