Desconfianza hacia la venta tradicional y electrónica: un estudio sobre el perfil del consumidor desconfiado

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Published in:Universia business review 2011 (31), p.132-155
Main Authors: Pascual del Riquelme Martínez, María Isabel, Rodríguez Herrera, Rocío, Román Nicolás, Sergio
Format: Article
Language:Spanish
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Rodríguez Herrera, Rocío
Román Nicolás, Sergio
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title Desconfianza hacia la venta tradicional y electrónica: un estudio sobre el perfil del consumidor desconfiado
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