Corporate Social Responsibility, scientific dissemination and biotechnological SMEs. A starting point proposal

The reason most frequently adduced by SMEs to avoid the implementation of CSR programs is their shortage of material resources. In this paper we propose the possibility that biotech SMEs supply the RSC with something they’ve got in abundance, that is, knowledge. Popular science thus becomes the focu...

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Bibliographic Details
Published in:Universia business review 2017 (53), p.108-149
Main Authors: García Hernández, M. Luisa, Martínez-Rodrigo, Estrella, Victoria Mas, Juan Salvador
Format: Article
Language:English
Subjects:
biotech SMEs
communication
Comunicación
CSR
Divulgación científica
Parques tecnológicos
popular science
Pymes biotecnológicas
RSC
Technology Parks
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Summary:The reason most frequently adduced by SMEs to avoid the implementation of CSR programs is their shortage of material resources. In this paper we propose the possibility that biotech SMEs supply the RSC with something they’ve got in abundance, that is, knowledge. Popular science thus becomes the focus of these programs, an affordable resource that can benefit them, and not only in reputation. Our study focuses on 32 SMEs settled in four Technology Parks in Andalusia La razón que con mayor asiduidad esgrimen las pymes para esquivar la implantación de programas de Responsabilidad Social Corporativa es la escasez de recursos. Lo que proponemos en este trabajo es la opción de abastecerlos con lo que algunas poseen en abundancia, conocimiento. La divulgación se convierte así en el eje de esos programas, un recurso asequible del que pueden obtener beneficios, no sólo en forma de reputación. Este estudio se centra en las 32 pymes biotecnológicas asentadas en cuatro parques tecnológicos andaluces
ISSN:1698-5117
DOI:10.3232/UBR.2017.V14.N1.03