Marcas como um indicador: revisão sistemática e análise bibliométrica da literatura

• Published in: Biblios : revista electrónica de bibliotecología y ciencias de la información 2018 (71), p.50-67
• Main Authors: Russo, Suzana Leitão, Reis de Medeiros Filho, Adonis
• Format: Article
• Language: Portuguese
• Subjects: Bibliometria; Bibliometric study; Economic; Económico; Econômico; Indicador; Indicator; Innovación; Innovation; Inovação; Marcas; Revisión sistemática; Revisão sistemática; Systematic review; Trademarks
• ISSN: 1562-4730; 1562-4730

Objective. The study aims to investigate, present and discuss the concepts, contexts and applications regarding the use of trademarks as indicators, revealing what can be understood from trademark applications and which conclusions can be inferred based on the publications found.Method. To meet the objectives, techniques of systematic review, bibliometric and systemic analyzes were employed. Using the Microsoft Excel and VOSviewer programs, evaluations of publications per year, periodic impact factor, citations, and network analyzes about co-authorship, citations, filiation, terms used and cocitation of references were made.Results. The biliometric analysis found a low number of publications, a trend of non-evolution in the annual number of publications and the presence of publications lacking editorial evaluation. While other documents have been published in journals with high impact factor and have a notable incidence of citations. The systemic analysis showed a wide range of possibilities for the use of brands as indicators, as indicators of new economic activities, to predict economic changes, to explore regional innovation systems, an indicator of international competitiveness, but especially for its use as an indicator of innovation. Which occurred more frequently.Conclusions. Faced with so many possibilities, it is important to note the importance the not yet explored adoption of trademarks for the most varied purposes. Particularly when related to innovation and services, in view of the phenomenon of the servitization of economies. As well as the need to advance and deepen the research and its potential impact, revealed by the existing publications. Objetivo. O estudo objetiva investigar, apresentar e discutir os conceitos, contextos e aplicações referentes ao uso de marcas como indicadores, revelando o que pode ser entendido a partir de pedidos de registro de marcas, e quais conclusões podem ser inferidas com fundamento nas publicações encontradas.Método. Para satisfazer os objetivos, técnicas de revisão sistemática da literatura, análises bibliométrica e sistêmica foram empregadas. Utilizando-se os programas Microsoft Excel e VOSviewer, foram feitas avaliações de publicações por ano, fator de impacto dos periódicos, citações e análises network de coautoria, citações, filiação, termos utilizados e cocitação de referências.Resultados. A análise biliométrica encontrou pouca quantidade de publicações, uma tendência a não evolução no número anual de p