Analysis of intention to use transjakarta bus

Congestion is a common problem in big cities, including Jakarta as a capital of Indonesia. Increasing the number of vehicles in Jakarta is not proportional to the growth of roads. This makes the road become inconducive. The use of public transportation is a solution to solve this problem. While publ...

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Bibliographic Details
Published in:Independent Journal of Management & Production 2019-01, Vol.10 (1), p.301-324
Main Authors: Rahadianto, Naufal Arief, Maarif, Syamsul, Yuliati, Lilik Noor
Format: Article
Language:English
Subjects:
Air pollution
Business
Climate change
Consumer behavior
Consumers
Costs
Developing countries
Environmental impact
Higher education
Influence
LDCs
Management
Market strategy
Marketing
Norms
Outdoor air quality
Perceptions
Public transportation
Quality of service
Studies
Theory of planned behavior
Traffic congestion
Transportation
Vehicles
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Summary:Congestion is a common problem in big cities, including Jakarta as a capital of Indonesia. Increasing the number of vehicles in Jakarta is not proportional to the growth of roads. This makes the road become inconducive. The use of public transportation is a solution to solve this problem. While public intention in using public transportation is still considered low. Research on the intention of using public transport is still less. Based on this, further research is needed that focuses on the intention to use public transportation. This study explores the intention to use public transport that focus on Transjakarta busway while considering several factors in Jakarta, Indonesia. This study describe intention behavior of Transjakarta potential user, study and explores the relationship between intention to use Transjakarta and other latent factors, including personal norms, social influence, environment impact, and perceived quality. The empirical data were drawn from 190 potential users of Transjakarta in Jabodetabek that still use private vehicle, car or motorbike in daily activity using questionnaire method. Structural equation model (SEM) technique is used to analyze the conceptualized relationship model. The result reveal that personal norms, social influence, and perceived quality significantly affect potential users’ intention behavior. From the empirical result, managerial implications were discussed.
ISSN:2236-269X
2236-269X
DOI:10.14807/ijmp.v10i1.748