UNA PROPUESTA DE INDICADOR PARA MEDIR LA EFICIENCIA DE LA FINANCIACIÓN MIXTA DE LAS RADIOTELEVISIONES PÚBLICAS EUROPEAS

In this article, we propose the construction of an efficiency indicator of the mixed funding system for the public audiovisual service (INDEFIMIX). This indicator allows the evaluation and comparison of the economic management of public radiotelevision companies in some European Union countries in r...

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Bibliographic Details
Published in:Rect@. Revista electrónica de comunicaciones y trabajos de ASEPUMA 2017-01, Vol.18 (1), p.17-36
Main Authors: Blasco-Blasco, Olga, Campos-Freire, Francisco, Juanatey-Boga, Óscar
Format: Article
Language:Spanish
Subjects:
Audiences
audiencias
canon
Efficiency
eficiencia
EU directives
Financiación del servicio audiovisual público
Funding
independence
independencia
Internet
Public audiovisual service funding
Public radio
Public television
publicidad
Publicity
Studies
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Summary:In this article, we propose the construction of an efficiency indicator of the mixed funding system for the public audiovisual service (INDEFIMIX). This indicator allows the evaluation and comparison of the economic management of public radiotelevision companies in some European Union countries in relation to their audience results and the perception that citizens have about their independence. The mixed funding of radiotelevision companies in Poland, Italy, Netherlands, Ireland, United Kingdom, Denmark, Lithuania, Belgium and Portugal is the most efficient in terms of audience and independence with respect to public funds and commercial incomes. However, neither the diversity of the regulatory policies of each of the countries nor the effectiveness objectives of their mission are considered.
ISSN:1575-605X
1575-605X
DOI:10.24309/recta.2017.18.1.02