Anti-consumption: Investigating the role of socio-psychological factors in motivating customers to help other customers not to shop

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Bibliographic Details
Published in:South African journal of economic and management sciences 2023, Vol.26 (1), p.e1-e12
Main Authors: Petzer, Daniel J., van Tonder, Estelle, Fullerton, Sam
Format: Article
Language:English
Subjects:
anti-consumption
behavioural involvement
Consumer behavior
Consumers
Customers
helping
Influence
Marketing
Purchase intention
Social norms
Society
socio-psychological factors
Sustainability
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Summary:Abstract only
ISSN:1015-8812
2222-3436
DOI:10.4102/sajems.v26i1.5110