Global market trends of flavor capsule cigarettes and menthol (non-capsule) cigarettes: An ecological analysis using commercial data across 78 countries, 2010–2020

• Published in: Tobacco induced diseases 2022-10, Vol.20 (October), p.1-14
• Main Authors: Kyriakos, Christina, Qi, Dickson, Chang, Kiara, Laverty, Anthony, Filippidis, Filippos
• Format: Article
• Language: English
• Subjects: cigarette market share; flavor capsule cigarettes; global tobacco control; menthol; Research Paper
• ISSN: 1617-9625; 2070-7266; 1617-9625
• DOI: 10.18332/tid/153974

INTRODUCTIONThis study describes market trends of flavor capsule cigarettes (FCCs) and menthol (non-capsule) cigarettes (MNCCs) across 78 countries from 2010 to 2020 and examines country-level factors associated with market shares of these products. METHODSMarket share and retail volume data came from the Euromonitor Passport database and country-level data came from the World Health Organization (WHO), World Bank, and International Monetary Fund. Multivariable linear fixed effects panel regression analyses were conducted to evaluate the relationship between predictor variables and the market shares of menthol (non-capsule) cigarettes and flavor capsule cigarettes. RESULTSThe overall market share (i.e. the percentage retail volume out of total retail volume of all cigarette types) increased from 0.23% in 2010 to 4.5% in 2020 for FCCs and decreased from 5.0% to 3.8% for MNCCs. Market shares of FCCs grew most rapidly in the Americas region and among upper middle-income countries. Market shares of MNCCs remained stable across most regions and were highest in the Western Pacific and Africa regions. The overall market share of FCCs was positively associated with the unemployment rate (β=0.28; 95% CI: 0.12-0.44, p=0.001), and inversely associated with the percent of the population aged 15-29 years (β= -0.57, 95% CI: -0.98 - -0.15, p=0.008), percent of urban population (β= -0.88; 95% CI: -1.28 - -0.48, p