Potential Contributions of Psychological Capital to the Research Field of Marketing

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Bibliographic Details
Published in:Frontiers in psychology 2019-09, Vol.10, p.2111-2111
Main Authors: Lee, Yu-Lun, Yang, Dong-Jenn
Format: Article
Language:English
Subjects:
cross-disciplinary studies
innovative research
marketing
psychological capital
Psychology
sustainability
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ISSN:1664-1078
1664-1078
DOI:10.3389/fpsyg.2019.02111