Potential Contributions of Psychological Capital to the Research Field of Marketing

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Published in:Frontiers in psychology 2019-09, Vol.10, p.2111-2111
Main Authors: Lee, Yu-Lun, Yang, Dong-Jenn
Format: Article
Language:English
Subjects:
cross-disciplinary studies
innovative research
marketing
psychological capital
Psychology
sustainability
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subjects cross-disciplinary studies
innovative research
marketing
psychological capital
Psychology
sustainability
title Potential Contributions of Psychological Capital to the Research Field of Marketing
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