Pre-COVID-19 Organic Market in the European Union—Focus on the Czech, German, and Slovak Markets

This article compares attitudes to buying organic food in selected countries in Central Europe. The current research was conducted in 2019 on a total sample of 2800 respondents in the Czech Republic, Slovakia (Central Europe, with a relatively new organic food market), and Germany (a traditional Wes...

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Bibliographic Details
Published in:Agriculture (Basel) 2022-01, Vol.12 (1), p.82
Main Authors: Rojík, Stanislav, Zámková, Martina, Chalupová, Martina, Pilař, Ladislav, Prokop, Martin, Stolín, Radek, Malec, Karel, Appiah-Kubi, Seth Nana Kwame, Maitah, Mansoor, Dziekański, Paweł, Prus, Piotr
Format: Article
Language:English
Subjects:
Altruism
Attitudes
Common Agricultural Policy
Consciousness
consumer behaviour
Consumers
Coronaviruses
COVID-19
Czech Republic
domestic and regional production
Food
Food products
Food selection
foreign
Natural & organic foods
organic products
Pandemics
Preferences
Purchasing
Slovakia
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Summary:This article compares attitudes to buying organic food in selected countries in Central Europe. The current research was conducted in 2019 on a total sample of 2800 respondents in the Czech Republic, Slovakia (Central Europe, with a relatively new organic food market), and Germany (a traditional Western Europe country with a mature food market). The study results demonstrate significant differences between the three selected markets. The product quality is the most important for German consumers. Slovak consumers consider organic food to be the least recognizable and least promoted of all the regions surveyed, and they are also the least likely to encounter targeted advertising for organic products. Germany is the country where most respondents regularly or occasionally buy organic food. In Slovakia, an interesting finding is the highest proportion of respondents who do not buy organic food at all. Czech respondents often buy organic products in specialized shops and like to grow organic products themselves. The results also suggest that Slovak consumers slightly more often prefer foreign organic products to the local ones, whereas consumers in Germany select regional organic products more often and prefer to buy regional products at farmers’ markets.
ISSN:2077-0472
2077-0472
DOI:10.3390/agriculture12010082