The evolving fresh market berry industry in Santa Cruz and Monterey counties

The fresh market berry industry in Santa Cruz and Monterey counties has contributed significantly to the agricultural vibrancy of the two counties and the state of California. Dramatic growth in strawberry, raspberry and blackberry production has been documented over the last 50 years, and most nota...

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Bibliographic Details
Published in:California agriculture (Berkeley, Calif.) Calif.), 2016-08, Vol.70 (3), p.107-115
Main Authors: Tourte, Laura, Bolda, Mark, Klonsky, Karen
Format: Article
Language:English
Subjects:
agricultural management
Berries
Business and Industry
crop production
Economic aspects
Economics
Farms and Farming Systems
Forecasts and trends
Fruit trade
Industry forecasts
Plant Science and Plant Products
products and commodities
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Summary:The fresh market berry industry in Santa Cruz and Monterey counties has contributed significantly to the agricultural vibrancy of the two counties and the state of California. Dramatic growth in strawberry, raspberry and blackberry production has been documented over the last 50 years, and most notably since the 1980s. Factors influencing this growth include innovations in agricultural practices and heightened consumer demand. Here, we review the historical context for the berry industry in Santa Cruz and Monterey counties. Organic production, production economics and challenges for the future are also discussed.
ISSN:0008-0845
2160-8091
DOI:10.3733/ca.2016a0001