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The evolving fresh market berry industry in Santa Cruz and Monterey counties
The fresh market berry industry in Santa Cruz and Monterey counties has contributed significantly to the agricultural vibrancy of the two counties and the state of California. Dramatic growth in strawberry, raspberry and blackberry production has been documented over the last 50 years, and most nota...
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Published in: | California agriculture (Berkeley, Calif.) Calif.), 2016-08, Vol.70 (3), p.107-115 |
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container_title | California agriculture (Berkeley, Calif.) |
container_volume | 70 |
creator | Tourte, Laura Bolda, Mark Klonsky, Karen |
description | The fresh market berry industry in Santa Cruz and Monterey counties has contributed significantly to the agricultural vibrancy of the two counties and the state of California. Dramatic growth in strawberry, raspberry and blackberry production has been documented over the last 50 years, and most notably since the 1980s. Factors influencing this growth include innovations in agricultural practices and heightened consumer demand. Here, we review the historical context for the berry industry in Santa Cruz and Monterey counties. Organic production, production economics and challenges for the future are also discussed. |
doi_str_mv | 10.3733/ca.2016a0001 |
format | article |
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source | eScholarship Repository |
subjects | agricultural management Berries Business and Industry crop production Economic aspects Economics Farms and Farming Systems Forecasts and trends Fruit trade Industry forecasts Plant Science and Plant Products products and commodities |
title | The evolving fresh market berry industry in Santa Cruz and Monterey counties |
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