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Strategic Planning and Management of Food and Agribusiness Chains: The ChainPlan Method (Framework)

Originality/value--Many authors have proposed a method to build strategic plans in organizations, but when planning agribusiness chains is concerned, the academic discussion revolves around the coordination of agribusiness chains and analyses to be applied in this sector. This article fills this the...

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Bibliographic Details
Published in:Revista brasileira de gestão de negócios 2019-10, Vol.21 (SI), p.628-646
Main Authors: Neves, Marcos Fava, Kalaki, Rafael Bordonal, Rodrigues, Jonny Mateus, Gray, Allan Wayne
Format: Article
Language:eng ; por
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Summary:Originality/value--Many authors have proposed a method to build strategic plans in organizations, but when planning agribusiness chains is concerned, the academic discussion revolves around the coordination of agribusiness chains and analyses to be applied in this sector. This article fills this theoretical gap and proposes a tool, which is a specific strategic planning method to be applied in agribusiness chain
ISSN:1806-4892
1983-0807
1983-0807
DOI:10.7819/rbgn.v21i4.4012