Trade practices of retail chains as far as the transaction cost analysis in relationships manufacturer - retailer are concerned in the milk industry

The primary purpose of this article is to discuss the trade practices used by retail chains from the point of view of the possible solutions of conflicts between the members of the distribution channel, which have an influence on selling prices for the end users. It is based on the knowledge of the...

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Bibliographic Details
Published in:Agricultural economics (Praha) 2012-01, Vol.58 (6), p.264-274
Main Authors: Kita, J., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Marketingu, Mazikova, K., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Financniho Ucetnictvi a Auditingu, Grossmanova, M., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Anglickeho Jazyka, Kita, P., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Marketingu
Format: Article
Language:English
Subjects:
ACHAT
Agricultural economics
ANALISIS DE COSTOS
ANALISIS ECONOMICO
ANALYSE DES COUTS
ANALYSE ECONOMIQUE
COMERCIO INTERIOR
COMMERCE INTERIEUR
COMPRA
CONSUMER PRICES
COST ANALYSIS
DAIRY INDUSTRY
Distribution channels
DOMESTIC MARKETS
DOMESTIC TRADE
ECONOMIC ANALYSIS
End users
ETUDE DE MARCHE
http://www.fao.org/aos/agrovoc#c_1825
http://www.fao.org/aos/agrovoc#c_1918
http://www.fao.org/aos/agrovoc#c_2111
http://www.fao.org/aos/agrovoc#c_2358
http://www.fao.org/aos/agrovoc#c_2469
http://www.fao.org/aos/agrovoc#c_25816
http://www.fao.org/aos/agrovoc#c_28667
http://www.fao.org/aos/agrovoc#c_33096
http://www.fao.org/aos/agrovoc#c_4618
http://www.fao.org/aos/agrovoc#c_4826
http://www.fao.org/aos/agrovoc#c_4830
http://www.fao.org/aos/agrovoc#c_6198
http://www.fao.org/aos/agrovoc#c_6375
http://www.fao.org/aos/agrovoc#c_6536
INDUSTRIA LECHERA
INDUSTRIE LAITIERE
INVESTIGACION DE MERCADOS
LAIT
LECHE
manufacturer-retailer relationship
MARCHE INTERIEUR
MERCADO INTERIOR
MILK
milk industry
MILK PRODUCTS
PRECIO AL CONSUMIDOR
PRECIO AL PRODUCTOR
PRIX A LA CONSOMMATION
PRIX A LA PRODUCTION
PRODUCER PRICES
PRODUCTOS LACTEOS
PRODUIT LAITIER
PURCHASING
purchasing department
REPUBLICA ESLOVACA
REPUBLIQUE SLOVAQUE
retail chain
RETAIL MARKETING
Retail stores
SALES
slovak food market
SLOVAK REPUBLIC
Trade
transaction cost analysis
VENTA AL POR MENOR
VENTAS
VENTE
VENTE AU DETAIL
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Description
Summary:The primary purpose of this article is to discuss the trade practices used by retail chains from the point of view of the possible solutions of conflicts between the members of the distribution channel, which have an influence on selling prices for the end users. It is based on the knowledge of the theory of the transaction cost analysis, which makes it possible for the members of the distribution channel to make decisions on the number of forms of the organization in order to realize their activities successfully. In this framework and using the example of milk, the article shows the trade practices of retail chains to improve the relationships manufacturer - retailer in the Slovak consumer market.
ISSN:0139-570X
1805-9295
DOI:10.17221/61/2011-agricecon