Trade practices of retail chains as far as the transaction cost analysis in relationships manufacturer - retailer are concerned in the milk industry

• Published in: Agricultural economics (Praha) 2012-01, Vol.58 (6), p.264-274
• Main Authors: Kita, J., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Marketingu, Mazikova, K., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Financniho Ucetnictvi a Auditingu, Grossmanova, M., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Anglickeho Jazyka, Kita, P., Ekonomicka Univ., Bratislava (Slovak Republic). Katedra Marketingu
• Format: Article
• Language: English
• Subjects: ACHAT; Agricultural economics; ANALISIS DE COSTOS; ANALISIS ECONOMICO; ANALYSE DES COUTS; ANALYSE ECONOMIQUE; COMERCIO INTERIOR; COMMERCE INTERIEUR; COMPRA; CONSUMER PRICES; COST ANALYSIS; DAIRY INDUSTRY; Distribution channels; DOMESTIC MARKETS; DOMESTIC TRADE; ECONOMIC ANALYSIS; End users; ETUDE DE MARCHE; http://www.fao.org/aos/agrovoc#c_1825; http://www.fao.org/aos/agrovoc#c_1918; http://www.fao.org/aos/agrovoc#c_2111; http://www.fao.org/aos/agrovoc#c_2358; http://www.fao.org/aos/agrovoc#c_2469; http://www.fao.org/aos/agrovoc#c_25816; http://www.fao.org/aos/agrovoc#c_28667; http://www.fao.org/aos/agrovoc#c_33096; http://www.fao.org/aos/agrovoc#c_4618; http://www.fao.org/aos/agrovoc#c_4826; http://www.fao.org/aos/agrovoc#c_4830; http://www.fao.org/aos/agrovoc#c_6198; http://www.fao.org/aos/agrovoc#c_6375; http://www.fao.org/aos/agrovoc#c_6536; INDUSTRIA LECHERA; INDUSTRIE LAITIERE; INVESTIGACION DE MERCADOS; LAIT; LECHE; manufacturer-retailer relationship; MARCHE INTERIEUR; MERCADO INTERIOR; MILK; milk industry; MILK PRODUCTS; PRECIO AL CONSUMIDOR; PRECIO AL PRODUCTOR; PRIX A LA CONSOMMATION; PRIX A LA PRODUCTION; PRODUCER PRICES; PRODUCTOS LACTEOS; PRODUIT LAITIER; PURCHASING; purchasing department; REPUBLICA ESLOVACA; REPUBLIQUE SLOVAQUE; retail chain; RETAIL MARKETING; Retail stores; SALES; slovak food market; SLOVAK REPUBLIC; Trade; transaction cost analysis; VENTA AL POR MENOR; VENTAS; VENTE; VENTE AU DETAIL
• ISSN: 0139-570X; 1805-9295
• DOI: 10.17221/61/2011-agricecon

The primary purpose of this article is to discuss the trade practices used by retail chains from the point of view of the possible solutions of conflicts between the members of the distribution channel, which have an influence on selling prices for the end users. It is based on the knowledge of the theory of the transaction cost analysis, which makes it possible for the members of the distribution channel to make decisions on the number of forms of the organization in order to realize their activities successfully. In this framework and using the example of milk, the article shows the trade practices of retail chains to improve the relationships manufacturer - retailer in the Slovak consumer market.